Mama100 embodies an intimate exchange and interaction platform with consumers through mama100.com, mama magazine, service hotline backed up with medical doctors and nursing specialists, shopping points accumulation system, and so on. It enables consumers to share professional parenting information, exchange experience on pregnancy and baby grow-up records and realize shopping rewards. At the same time, it enables us to gain deeper understanding about consumers’ needs and better improve our products and services with the ultimate purpose to help mothers raise healthy and smart babies.